Brand

Brand Guidelines

Guidelines for using the SQD brand. Download logos and follow usage rules to keep things consistent.

Download all assets

Logo

The full SQD wordmark. Use this as the primary brand identifier. Always maintain clear space equal to the height of the symbol around the logo.

Logo — Dark fill

Logo — Dark fill

For light backgrounds

Logo — Light fill

Logo — Light fill

For dark backgrounds

Logo — Black BG

Logo — Black BG

With black background

Logo — White BG

Logo — White BG

With white background

Symbol

The SQD wave symbol. Use as an icon, favicon, or when space is limited. Works best at small sizes.

Symbol — Dark fill

Symbol — Dark fill

Symbol — Light fill

Symbol — Light fill

Symbol — Black BG

Symbol — Black BG

Symbol — White BG

Symbol — White BG

Usage

Do

  • Use the light logo on dark backgrounds
  • Use the dark logo on light backgrounds
  • Maintain minimum clear space around the logo
  • Use the symbol when space is limited
  • Use SVG format for web, PNG for documents

Don't

  • Stretch or distort the logo
  • Change the logo colors
  • Add effects like shadows or gradients
  • Place on busy backgrounds without contrast
  • Rotate or skew the logo
  • Rearrange logo elements

Minimum Size

Logo minimum

min 20px height

Symbol minimum

min 16px height